TV Ratings is a warehouse based analytical system collecting and processing media data from several sources like Nielsen’s TV panel, streaming logs and content metadata. It handle vast data volumes and model them for effective reporting.
This effective analytical tool transforms data into information and information into knowledge necessary for better understanding of the business and making accurate strategic decisions.
For fast access to a comprehensive set of data.
For dashboards with results of complex interrelated analyses presented in an understandable manner.
For insights into real viewer behavior and preferences.
As a support for business decisions regarding programs, broadcasting, and viewership planning.
As a foundation for strategic decision-making for a more successful media business.
Why Pentacomp?
